This story goes back to 1931 and this story is about Ted hustead and his store that was opened in a tiny South Dakota town and how it has grown into $10 million empire. Ted struggled for 5 years without any growth. One day an idea was flashed in the mind of his wife who observed roar of car sounds near by. The idea is that offering free ice water to those travelers.
From ice water to a world-famous, million-dollar enterprise
Ted and his wife built up from those first days of free ice water, learning what else their customers wanted, and adding onto their store to accommodate their customers. Their store—the world-famous Wall Drug, still with just one location in the tiny town of Wall, South Dakota—now sprawls over 75,000 square feet. Over the years, Ted added a restaurant, gift shop, clothing store, theater, an Old West frontier town, chapel, and even an 80-foot dinosaur.
How you can copy Wall Drug’s strategies in your own business
- Tap into your marketing channels
- Understand your prospective customers
- Build buzz, engineer social proof, and create intrigue that magnetically draws prospects to you
- Adapt and offer additional products and services to meet customers’ needs and wants. Read the full story here….
My experience as an internet marketer:
After giving up full day job with hope of working from home, my earlier days not run smoothly. As I am new to marketing I was carried away by enticing head lines and promises of over night riches. In the process I was completely deviated from my core values. Finally I am grounded and taken a decision not to be influenced by the shiny objects any more. Once I have that decision I have no alternative but to understand the real needs of my customers and started created content accordingly. See the following video where I have summarized my true marketing insights.